A well-edited Instagram image holds a inquisitive kind of power. The artful arrangement of clothing on a physical body, or the just-so positioning of products in flatlay, can impact your style, inform your buys and inspire moments of self-reflection: Can I accomplish “fashion” bike pants? Should I get lip injections?

And do I really need a skin-care refrigerator? Year Late last, when the Skin-Care Mini Fridge (aka SCMF) started making the unusual appearance on my give food to first, I researched my soul and found the response to that final question was, No. No, I do not. But as the reputation of the Skin-Care Mini Fridge grew – and the quantity of alluringly-styled Instagram pictures of said fridges doubled, then tripled – I wavered in my decision to neglect from the SCMF. Probiotic Spray and a few food-grade face masks from Lush. I’d been known to sometimes store my jade roller in there, too, just because a cool crystal to the face just seems good.

Over time, checking my cheese- and vegetable-filled fridge to seize a sheet cover up appeared so pedestrian, so gauche, so ew, as I informed ILLUUM. 45 on a tiny fridge meant for a six-pack. SCMF. Google searches for “skin-care fridge” have skyrocketed in recent months, and whole companies focused on processing these mini fridges have popped up apparently overnight (Mint Fridge, The Beauty Fridge, Cosmetics Fridge).

But experts say aesthetic charm – the cool factor, if you will – is a lot the only reason to indulge in the tendency fairly. Dr. Devika Icecreamwala, a dermatologist with Icecreamwala Dermatology in SAN FRANCISCO BAY AREA, tells Fashionista. She notes that refrigerating certain ingredients – retinol, benzoyl peroxide – may slightly expand their shelf life, but the amount of extra use you’d get out of the chilled product would be negligible.

Angela Caglia, who also produces her own type of products. Science-minded skin-care lovers might rebut, Aren’t vitamin C products notoriously unstable, though? Chilled products aren’t without their dermatological charms, though. The true question, then, is whether your Regular Refrigerator (RR) is worthy of housing such valuable products. It’s one which every beauty fan must answer alone – but here, based on my own experience, are some prompts to point you in the right direction. Are you an influencer?

1. Retention or urinary incontinence
2. Put your fluids in a zip-lock bag in case of leakage, and on the other hand in a toiletry bag
3. Facial Cleansing
4. Ninebark (Physocarpus opulifolius)
5. It takes time to make your own network of clients
6. Spreading of contamination

Sure, just do it, get a separate Skin-Care Mini Fridge; it makes for great content. You can find options at every size, style and price point. Do you want to be an influencer? When you can work out how to make your SCMF look glamorous in photos – which, believe me, is much less easy as you think – do it now.

You just might make the Explore page. Will you make an effort to photograph it at all? For all those with a few empty shelves in the refrigerator and no influential aspirations, I lightly suggest missing the SCMF and stashing your beauty products in the butter compartment. Do you reveal your Regular Refrigerator with roommates?